A consumer demonstrates a pair of Adidas Yeezy, a collaboration between German sportswear brand Adidas and American rapper Kanye West, at an Adidas s Stock Photo - Alamy
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Adidas, Gap were caught in Ye's brand trap | Ad Age
Adidas Yeezy Boost 350 V2: Shoppers line up for new Kanye West sneaker - CNN Style
Adidas' 'Yeezy' collaboration with Kanye West has not paid off | Campaign US
Moscow, Russia - June 2020 : Adidas Yeezy Boost 350 V2 Cloud White - Famous Limited Collection Fashion Sneakers by Kanye West and Adidas Collaboration, Trendy Sport Shoes Stock Photo | Adobe Stock
Adidas says Kanye West collaboration has 'elevated brand perception'
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Nick DePaula on Twitter: "BREAKING: Adidas says Kanye West's Yeezy category is *under review* “After repeated efforts to privately resolve the situation, we have taken the decision to place the partnership under